David Jonsson

RAW + RICE

I had the honour of designing the branding for Australia’s new poke bowl chain, RAW+RICE. The brand identity had to reflect the sustainable ethics of the brand and the clean and healthy living lifestyle it promotes. The minimalist aesthetic utilises a subtle colour pop to highlight only the essential. Not just your average place for lunch, an experience at RAW+RICE leaves you feeling better about life.

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RAW+RICE has a simple goal, to connect the consumer with the source of their produce. Every ingredient in their bowls has a unique story.

RAW+RICE has a simple goal, to connect the consumer with the source of their produce. Every ingredient in their bowls has a unique story.

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The hand painted menu reflects the hands-on approach that the founders of RAW+RICE have taken.

The hand painted menu reflects the hands-on approach that the founders of RAW+RICE have taken.

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A mix of concepts and layouts that can be utilised for different applications.

A mix of concepts and layouts that can be utilised for different applications.

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The colour palette was timeless, fresh and complimentary to the ethos of RAW+RICE.

The colour palette was timeless, fresh and complimentary to the ethos of RAW+RICE.

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